ABSTRACT
PurposeDespite big data analytics capability (BDAC) has received extensive attention, how and under what conditions BDAC influences green supply chain integration (GSCI) remains unclear. This study draws on organizational information processing theory to examine the mediating effect of supply chain visibility in the BDAC–GSCI link and the moderating effects of flexibility- and control-oriented culture.Design/methodology/approachThe authors examined the research model using two-waved survey data gathered from 317 Chinese firms. The authors employed hierarchical regression analysis and bootstrapping method to test hypotheses and assessed the robust of theoretical model using structural model.FindingsThe authors found that BDAC facilitates all three dimensions of GSCI. Supply visibility mediates the relationship between BDAC and all three dimensions of GSCI, whereas demand visibility only mediates the positive effects of BDAC on green internal and customer integration. In addition, control-oriented culture strengthens the positive impacts of BDAC on supply and demand visibility, while the moderating effects of flexibility-oriented culture are insignificant.Originality/valueThis research contributes to opening the "black box” of how BDAC affects GSCI and provides novel guidelines for firms enhancing the degree of GSCI.
ABSTRACT
Consumers are increasingly concerned about food quality. The “Same line Same standard Same quality” (Santong) program has been implemented to improve food quality in the Chinese domestic market. The Santong program means that exporters are encouraged to produce goods on the same production line, following the same standards and the same quality requirements for both the export target market and the domestic market. Using data collected from an online choice experiment on tomatoes, we examine Chinese consumer preferences and their willingness to pay (WTP) for the Santong claim, export target market quality and organic certification. Three types of export target market, indicating different technical regulations and standards, are considered. Our results show that consumers are willing to pay for the Santong quality claim and for export goods with a target market of “EU”. Furthermore, we also identify the substitution effects between the Santong claim and organic certification. The results of our study provide solutions for both Chinese exporters and the Chinese government to meet the need for a high level of food quality accompanied by domestic consumption upgrade and achieve the transformation from export to domestic sales. Our results may also provide solutions for other emerging economies, where governments raise the level of food quality in domestic markets and support the domestic sales of exporters after the shock of the coronavirus (COVID-19) pandemic in 2019.